UK advertisers currently spend more than 4% of their total advertising expenditure on experiential. This figure is expected to rise over the next few years, aided by the significant role digital now plays in extending live consumer experiences to a wider online audience, delivering genuine scale.
According to MICE, Experiential will continue to grow faster than any other marketing channel because it delivers greater brand loyalty and encourages WOM.
Experiential has an important role to play in driving both action and advocacy. Consumers don't experience a media plan, they experience how a brand behaves, what it sounds and feels like.
True experiential marketing has evolved
At Kommando we view Experiential marketing in its intended, academic and purely immersive form. Kommando Experiential is not just a tasty sampling event, nor a pretty brand experience. It's the burning fire at the very core of any consumer marketing campaign and we use every ‘tool’ at our disposal, including social media and clever technology, to fan the flames.
Well created and expertly delivered Experiential marketing focuses on the customer’s physical as well as emotional experience to build deeper loyalty. No matter how good an idea is or how well it is pitched, you simply can’t make a square peg fit the round hole, in other words if it doesn’t follow the rules, you’ll never see the benefits of Experiential marketing.
Where Traditional marketing fails to determine the sensory, emotional, cognitive endurance, behavioral, relationship needs of consumers, Experiential marketing has philosophy, neurobiology, psychology and sociological theory, to connect and reach out to the consumer.
For the best experiential you need the most experienced team.
our experiential marketing CAMPAIGNS
Our experiential marketing campaigns are renowned for bringing brands closer to their target markets thanks to our award winning creative and seamless processes.
Read and watch our award winning experiential marketing roadshow campaign for IVECO >>