Experiential marketing has for many become all things to all people: a buzz word for some, to fit commercial agendas or the latest marketing fashion label to impress.
We know that no matter how good an idea is or how well it is pitched, you simply can’t make a square peg fit the round hole, in other words if it doesn’t follow the rules, you’ll never see the benefits of Experiential marketing.
True experiential marketing has evolved
At Kommando we view Experiential marketing in it’s intended, academic and purely immersive form. Kommando Experiential is not just a tasty sampling event, nor a pretty brand experience.
It is the burning fire at the very core of any consumer marketing campaign and we use every ‘tool’ at our disposal, including social media and clever technology, to fan the flames.
Well created and expertly delivered Experiential marketing focuses on the customer’s physical as well as emotional experiences to build deeper loyalty.
Where Traditional marketing fails to determine the sensory, emotional, cognitive endurance, behavioral, relationship needs of consumers, Experiential marketing has philosophy, neurobiology, psychology and sociological theory, to connect and reach out to the consumer.
Experiential marketing as a discipline is built on the very nature of what connects ‘live event experience’ with an audience. It propagates the ‘need and want’ to explore not just the features but to experience the benefits of a brands respective (goods or services).
This live interaction provides a real, honest and believable understanding of goods and services based upon the consumer’s personal sensory, emotional, cognitive endurance, behavioral and relationship needs.
This experience-centered interaction between consumer and goods and services creates a structured format of understanding named Strategic Experiential Modules (SEMs).
These SEMs power the vital synchronization between consumers and their responses to the different attributes of experiential marketing i.e. SENSE, FEEL, THINK, ACT and RELATE. These attributes act as Experience Providers (ExPros), only delivering the required returns when managed consistently, coherently and effectively.
our experiential marketing CAMPAIGNS
Our experiential marketing campaigns are renowned for bringing brands closer to their target markets thanks to our award winning creative and seamless processes.
Read and watch our award winning experiential marketing roadshow campaign for IVECO >>