Sodyo has just launched a TV technology that every broadcaster should take a look at. FarQR Codes have a detection range of about 100 times the size of the QR Code – compared to 10 times the size with legacy QR Codes. Their technology works on any digital or printed platform, including their main focus which is currently on TV.
Alex Alon Sodyo Co-Founder has this to say about FarQR Codes: “QR Codes are limited to a short distance range – this was a huge limiting factor…FarQR Codes resolve the distance issue by allowing a detection range of 100 times the size of the code. QR Codes currently have a detection range of 10 times the size of the code. FarQR Codes are a perfect fit for television and outdoor digital. Our current focus is television, because of the obvious need and benefit for TV broadcasters.”
The viewer points their phone to the screen, and interactive content from the broadcaster instantly appears on the phone from any viewing distance. FarQR Codes allow interaction between TV and smartphone. Thanks to FarQR Codes, you can enrich content, engage and captivate the audience in ways never imagined.
FarQR are working on expanding into other industries – automobile, machinery and outdoor digital in 2017 and 2018.
This is really exciting news, as it is yet again adding to the interactive element of TV and mobile phones. We cannot wait to get our hands on a demo.
Test it our here.