After being contacted by Strathclyde Police to find a new and innovative way to target gang violence, Kommando took to the streets with a series of campaigns devised at targeting youths aged between 13 and 19.  Kommando nomadic street projectors were used in conjunction with proximity enabled portable Bluetooth devices, targeting mobile handsets in some of Glasgow’s troublesome Gang Culture areas. Street teams projected a video showcase of hard hitting knife crime images and news headlines whilst communicating via Bluetooth to youths in the street the consequences of Gang Violence with the message “Gang Violence... There’s a price to pay... you have a choice”.
 
This activity followed on from successful Guerrilla marketing involving the chalked outline of a dead body with a knife close by and the contact number for the local Crimestoppers helpline. Appearing in knife culture hotspots across the city the viral chatter amongst communities affected by gang culture and knife crime and subsequent press attention was huge, with coverage in the local/national newspapers, the television and through radio.

• Case Study