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Levis 501
Pan European activity which took place in 11 European Cities over two nights.
Working with London PR Agency JCPR, Kommando delivered the first synchronised Bluetooth proximity marketing campaign for the Iconic Levis 501 re-launch.
Using exclusive Bluetooth and hand held video projectors to create a street cinema by projecting live video content onto the streets of cities such as Paris, Milan and Moscow showcasing the Levis 501 promotional video and driving traffic online to the re-launched webpage.
The Bluetooth technology transmitted alarm messages to over 30,000 mobile handsets prompting 43,000 visitors to the website at launch.
Levis Unbuttoned... read more by clicking on the below Case Study button.
This amounts to two exciting firsts for the Levi's brand: our first global marketing campaign that was launched in Europe via our first ever online premiere. we made some impactful big brand noise across Europe whilst giving consumers the opportunity to view our latest set of seminal films engaging a whole new generation of jeans wearers.
Mike Joubert, VP Marketing, EMEA, Levi Strauss
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