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Iveco Origin
A series of on the road events using a high-impact IVECO truck and trailer which immersed IVECO truck drivers in an IVECO brand experience by providing a mobile “lounge” within the trailer.
A form of comfort Marketing, the IVECO Origin tour provoked a hugely positive reaction from the trucking community and over 4,000 positive new business leads.
To immerse yourself in the IVECO Origin experience please click on the case study button below to read more...
At IVECO, I emphasise again that we are all about giving our customers the best ownership experience, Kommando's activity not only delivered great numbers, in many ways, it has raised the bar, not just with the industry's perceptions of the brand, but also about our service. And that's precisely what we want to be known for
Bob Lowden, Customer Service Director, UK & Ireland
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