Kommando delivered a summer long Experiential campaign for Duracell to reach out to festival goers with an on-site campsite battery exchange. Stimulating trial and raising brand awareness, Duracell brand ambassadors and a costume character Duracell Bunny drove traffic to the Experiential Powerhouse.

Visitors to the Duracell Powerhouse during the day could enter a competition to win a years supply of batteries, exchange old batteries for new ones and grab themselves an inflatable giant Duracell battery. By night the Powerhouse was fully charged and festival goers partied into the small hours courtesy of top international DJs.

Please click on the case study button below to read more...

• Case Study