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Chanel

Nomadic wearable projectors were used to promote Chanel perfume brand Coco Mademoiselle fragrance in fashion led cosmopolitan cities of London, Paris, New York, Hong Kong and Tokyo.

Projecting Keira Knightley, the face of Chanel onto city landscapes,the promotion generated huge press attention. Videos were showcased on youtube, fashion blogs and advertising forums.

 

  • Link to Kooks promo video

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