Kommando TV
William Hill
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Kommando carry out Experiential Marketing campaign for William Hill.
Touring key sporting events with the travelling "Banter Booth" Kommando delivered experiential marketing activity in city centres/stadium locations across the UK.
Visiting Edinburgh, Glasgow, Liverpool, Manchester and Newcastle Kommando mobilised a team of brand ambassadors and William Hill employees encouraging sporting fans into the football shaped dome to be interviewed expressing "Banter" on sporting views and opinions.
The campaign delivered a 60% increase in the number of visitors to William Hill shops on the days of the experiential marketing "Banter Booth" activity.
