Kommando TV
Strathclyde Police
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In a bid to turn around the attitudes of youths to knife crime, Kommando were briefed to communicate at youth level in an innovative way, ensuring those affected by knife crime or involved in gang culture would sit up and take notice.
Kommando targeted knife crime hotspots through a series of guerrilla marketing campaigns designed to create a stir amongst gang communities.
NomadiX Mobile Projectors were used to shine hard hitting video content onto pavements and buildings, creating a street cinema in an out of home environment where youth footfall was high.
The campaign generated over 8,000 youth impressions and subsequently massive press frenzy with news coverage on TV, in press, radio and online.
2,752 bladed weapons were taken off the streets of Glasgow as a result of the campaign.
Strathclyde Police Case Study...
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