Kommando TV

Mentos

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.

Mentos briefed Kommando to create a unique marketing campaign to assist them in the launch of their new range of chewing gum; establishing them as market leaders and encouraging purchase.

Kommando devised an integrated guerrilla style stunt, PR and sampling campaign designed to generate buzz and viral chatter, ensuring awareness of Mentos Gum and encouraging purchase.

450,000 samples later along with positive PR generation and audience engagement we achieved the objectives and saw increased awareness of the Mentos Gum amongst the target market.

Mentos Case Study...

""