How We Work
Marketing Kommando style is fun, but always professional.
Our Approach...
Over the last decade Kommando has built up a strong foundation of expertise and experience, working with agencies and direct with brands to create attention grabbing experiential and guerrilla marketing campaigns.
We understand the changing environment around us and the importance of keeping up with moving trends in today’s market. In doing so, we are continuously developing new techniques and technologies which can be used to complement campaigns, bringing them into the digital age and amplifying and sharing them beyond the live contact.
The Kommando Journey...
Every journey needs a beginning, a middle and an end… and that is exactly how we approach our campaigns:
The Beginning – Concept and Insight
We work with you to really get to know you and your target market. Our marketing campaigns can be tailor made from scratch, or designed to complement existing marketing strategies. It may be a cliché, but to us the client is always number 1 and we ensure you get exactly what you want from your campaign; if you want brand awareness we will get you brand awareness, if you want to stimulate product trial we will make it happen… We could go on, but you probably get the idea…
The Middle – Activation and Implementation
Sure, we understand the process of insight, strategy and creative but few know how to make the magic happen operationally. At Kommando we have a wealth of experience and take full advantage of this, working together to draw knowledge from across the team and ensuring your campaign runs smoothly. We don’t try to pretend each campaign goes without a hiccup, but you can be sure that if those glitches start to appear, we will work our fingers to the bone to get it back on track.
Our mantra is to cut out the middle man and shorten the lines of communication, eliminating misunderstandings; effective control in the field is a must. To ensure a flawless campaign execution, Kommando take care of all implementation aspects, including staffing; planning; permissions; storage; space management and logistics. Our experience means this is second nature, and guarantees your campaign is safe, legal, on-time and totally effective.
The End – Make your campaign reverberate…
‘The Afterburn’ would probably be a better word for this as the end of the live event doesn’t mean the end of the marketing campaign; a one off event, no matter how brilliantly executed, can be easily forgotten. That’s why Kommando goes that step further…
Our clever digital and social media techniques make your messages reverberate louder and longer. Whether it’s focusing on measuring results and tying this into other marketing activity or utilising digital channels for amplification, Kommando can bolt on exclusive technology to extend the value of campaigns and amplify the message beyond the event itself – it’s all about maximising marketing budget to get results.
