3M

Nomadic wearable overhead screen media was used to showcase looped product advertising set to raise the 3M brand heads above existing media in busy train station London Kings Cross.

Used alongside Experiential activity for the brand, which saw the 3M products being demonstrated on the station concourse to commuters.

The use of Nomadic technology not only emphasised the 3M brands, but also drew attention to the fixed Experiential promotional area, attracting commuters to the stand.