3 Mobile

Kommando helped launch 3 Mobile by taking the brand to the streets in an innovative way to raise awareness of the “3” brand prior to the launch and unveiling of “3” Mobile.

Male promotional models were recruited to go about their everyday tasks of shopping, traveling by tube and having lunch with friends with their heads completely shaven with the “3” logo tattooed in full colour on their heads.

In conjunction, female brand ambassadors were given retro TV sets on wheels and were seen walking their "pets" through city centres and high footfall areas in teams of three.