Golden Wonder are one of the UK’s leading producers in the potato crisp market. Kommando undertook a “Full on Flavour” sampling activity for Golden Wonder, re-establishing them as a market leader and supporting their sponsorship of the STV Sports News.
Results At A Glance: Around 138,000 samples were distributed, with an average of 20,000 samples per location. Kommando successfully raised awareness and reminded consumers about the full on flavour of Golden Wonder. With many consumers commenting that the taste was better than they remembered!
The campaign reached a broad cross section of their target market (based on evaluation of the sampling campaign and reader response).