Chanel is one of the world’s most popular luxury brands, boasting legions of devoted fans worldwide, and continuing to grow, remaining current though still retaining the classic Chanel style it has become so well known and loved for.
Chanel has benefited from many high-profile celebrity ambassadors over the years, including Marilyn Monroe, Vanessa Paradis, Nicole Kidman and Audrey Tautou. After joining forces with Keira Knightley, Chanel wanted to launch their newest ‘face’ in a way that would grab attention across the globe.
Kommando did just that, launching Keira Knightly as the face of Chanel in the world’s biggest fashion centres; New York, Paris, London, Hong Kong, and Tokyo. At the same time, Kommando promoted and created awareness for the Coco Mademoiselle fragrance.
Projecting Keira Knightley onto city landscapes, the promotion generated huge press attention and the innovative delivery method allowed Kommando to bypass the saturated traditional advertising environments and achieve the desired viral effect.