Stoli (also know as Stolichnaya) is a premium vodka brand manufactured in Russia. The award winning drink is available in various flavours across the globe.
On behalf of marketing agency Multipy, Kommando implemented and event managed an experiential marketing and sampling campaign to launch a new Stoli Gala Applik flavour to the UK market.
For the product launch, mysterious invites were distributed through social networking sites, inviting the selected to visit exclusive events (created and designed by Kommando). Set design, props, brand ambassadors & unique brand cocktails were a few of the elements that helped to set the scene and enhance the Stoli experience.
Results At A Glance: Successful implementation and event management for each launch night (at full capacity) resulted in increased awareness of Stoli Gala Applik as the latest flavour to enter the UK premium drinks market.