“We found Kommando to be an excellent agency to deal with. The staff that they provided delivered beyond our expectations. I always believe that agencies always show their ability when things aren't going to plan - whenever this have happened, Kommando have been immediate and decisive in their actions delivering brilliant solutions.” Brand Manager, Aftershock.
Aftershock is produced in Canada by Jim Beam brands and has grown to become one of the UK’s leading alcoholic beverages. It has a thick, syrupy consistency and is available in several different varieties.
Kommando executed and delivered an experiential marketing and product sampling campaign to raise awareness of Aftershock amongst the target audience and reinforce its position as the UK’s leading alcoholic ‘shot’ drink.
The live brand experiences took place at various summer festivals which were specially selected on their audience demographics. Each destination housed an Aftershock arena that immersed consumers in various “Aftershock Moments” with the theme “Expect the Unexpected.”
Results At A Glance: Aftershock provided consumers with a memorable fun brand experience and consolidated its position as the biggest festival brand of the summer, increasing brand visibility and resonance around the festival activity and extending the reach of Aftershock within the brands core audience.