With over 50 years experience in producing the finest quality tortillas and wraps Mission are renowned for their large product range of tortillas and wraps and their innovative and tasty recipe ideas for fillings.
Kommando helped Mission product sample to their target market the numerous exciting and nutritional fillings which can be used with their products. At the same time demonstrating the convenience of wrap making, the fresh taste of the product and the easy preparation. Kommando created then implemented a nationwide Experiential marketing and product demonstration roadshow to raise awareness of the Mission range, highlighting its convenience whilst stimulating taste buds.
Results At A Glance: Overall, 75,000 product samples and 62,000 leaflets/vouchers were distributed. Kommando increased awareness of the possibilities available for creating interesting meal and snack options which are quick and easy to prepare. Mission was positioned by target audiences as good value, fresh and tasty; an ideal alternative to bread.