MasterCard was formed in 1966 and has grown to become the leading global payments network. Today, MasterCard continues its commitment to innovating and growing the range of products and services the company brings to market through strong partnerships with its customers.
Kommando helped MasterCard launch the latest instalment in its iconic ‘Priceless’ campaign; customer reward scheme “Priceless London”. Award-winning actress Sheridan Smith, singer and fashionista Nicola Roberts and acclaimed designer Giles Deacon celebrated the launch by unveiling a miniature 3D version of the Capital on display in Covent Garden. Kommando utilised technology NomadiX Screenwalkers – overhead, mobile digital screens – to surround and engage with onlookers next to the special miniature build.
The audience was encouraged to sign up to the scheme to gain access to exclusive experiences and privileged access to the very best of London’s attractions. Kommando's street marketing generated buzz around the launch of Priceless London and drove traffic to the activity area as well as facilitating data-capture and scheme sign ups.
The campaign was said to have increased emotional engagement between MasterCard and the consumer, thanks to the experience on the day and the rewards they will receive upon signing up to Priceless London.