“This amounts to two exciting firsts for the Levi’s brand; our first global marketing campaign that was launched in Europe via our first ever online premiere. We made some impactful big brand noise across Europe whilst giving consumers the opportunity to view our latest set of seminal films engaging a whole new generation of jean’s wearers.” VP Marketing EMEA, Levi Strauss
Kommando carried out a projection and guerilla marketing campaign for the world’s most famous fashion brand, Levi’s 501. Invented in 1873 Levi’s® jeans are the original, authentic jeans by Levi Strauss & Co founded over 150 years ago.
Levi’s® has a heritage of producing ground‐breaking seminal film advertising. They also have a heritage of creating iconic brand communications that stay true to the brand’s essence: Original, sexy and rebellious but with a sense of humour.
Results At A Glance: Kommando brought innovative NomadiX Media outdoor projections and mobile technology onto the streets of Europe (across 11 different countries) and through military precision planning and implementation over 10,000 people engaged with the campaign in the space of only two evenings. With an overall mission to drive online viewing of a new set of iconic films from Levi’s, alongside PR, the campaign generated over 43,000 visitors to the site.