Strathclyde Police

Brief

In a bid to turn around the attitudes of youths to knife crime, Kommando were briefed to communicate at youth level in an innovative way, ensuring those affected by knife crime or involved in gang culture would sit up and take notice of the consequences of knife crime.

Kommando’s Solution

Target knife crime hotspots through a series of guerrilla marketing campaigns designed to create a stir amongst gang communities.

Kommando artists hit the streets chalking crime scenes and outlines of dead bodies onto the pavements of badly hit knife crime areas in a guerrilla marketing stunt to raise awareness of the initiative. 

NomadiX Mobile Projectors were used to create a street cinema in an out of home environment where youth footfall was high.   The projectors shone video content onto pavements and buildings and featured the life that youths could face after being caught and charged with knife crime, as well as hard hitting images of victims and newspaper cuttings of knife crime cases.  Well known DJ’s were approached to mix a dance track which was layered over the video content, the stereo sound attracting youths to the area.

Bluetooth technology was used at the time of projection to communicate directly with mobile phone handsets.  The unique Bluetooth message featured imagery along with the message “Gang Violence…there’s a price to pay…you have a choice.”  

Results

The campaign generated over 8,000 youth impressions and subsequently massive press frenzy with news coverage on TV, in press, radio and online.

2,752 bladed weapons taken off the streets of Glasgow as a result of the campaign.

Thumb: 

Cover: 

PDF Document: 

Strathclyde Police Guerrilla Case Study.pdf

Photogarph Evidence: