Duracell
Brief
Create, engineer, manage and deliver an innovative and engaging experiential and promotional campaign centered around brand awareness and battery exchanges at the UK’s largest summer festivals.
Kommando’s Solution
A summer long promotional and experiential campaign built around an on-site battery exchange and Powerhouse arena. Complimenting this, brand ambassadors and costume characters were used to drive traffic to the site with marketing collateral and branded festival orientated giveaways.
Driving awareness on the campsite and visits to the experiential area, the campaign also focused traffic online and to individual mobile handsets through use of an online competition mechanic, hand-outs, giveaways and Bluetooth mobile phone technology.
Continuing the brand message and brand engagement, visitors to the promotional area were encouraged to enter online once home to win a years lifetime supply of batteries.
Results
High footfall to the promotional and experiential area through the draw of roaming Brand Ambassadors, the Duracell Bunny, word of mouth and through the sound of live music playing from the tent.
- 35,000 Batteries exchanged
- 13,000 Bluetooth Downloads
- 11,500 Competition entries (on site)
- 3,500 Competition entries (online)
- 750 Inflatable batteries distributed
The Extra Bits
