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Romance Isn't Dead According To Nike

Submitted by Marianne on Thu 03/05/2012

Nike uses the emotion Love in their latest advert. They say it makes people do crazy things... "Like running across an entire country." The brand exclaims "see how strong running reunites a long distance couple."
TV Channel Launch causes drama and surprise

Submitted by Marianne on Fri 27/04/2012

To launch their new TV channel, TNT placed a large red push button on a quiet square in a Belgium town. Next to the button was an invitation: "Push to add drama."

And then they waited... Find out what happens by clicking on the picture...
The Dangers of Brand Association

Submitted by Marianne on Wed 04/04/2012

Blackberry's Troubles

A male was stabbed during a performance by Jessie J at an event organised by Blackberry to promote their instant messaging service, BBM. A spokesman for Scotland Yard has described the man’s condition as “serious.”
Reebok stunt sets a Guinness World Record

Submitted by Marianne on Wed 08/02/2012

Reebok stunt sets a Guinness World Record for the world's largest 3D painting

British artist Joe Hill's has just set a new Guinness World Record for the longest and largest surface area 3D painting! The stunt by Reebok had actors posing with gym equipment on the 3D painting at Canary Wharf in London. The artists work measures in excess of 1,120 square metres!
The Contrex Mineral Water Experience

Submitted by Marianne on Tue 07/02/2012

Contrex mineral water stunt motivates passers-by….

SEE VIDEO >

Contrex is owned by Nestlé Waters (since 1992) and is a branch of the Swiss group Nestlé which is part of the Vittel mineral water company
Fresh Impressions on Brandmarks (from a 5-year-old)

Submitted by Marianne on Sun 05/02/2012

Ever wonder if kids are receptive to brand messages or if they notice/ recall brandmarks? What are kids thoughts on brands and their logos? Have a look at what goes on inside a 5 year olds mind…

GO TO VIDEO >
Barking Mad Viral Marketing Campaign by VW

Submitted by Marianne on Fri 27/01/2012

Remember when Volkswagen cleverly used Star Wars for their Super Bowl commercial? After achieving great success with this memorable advert they have created another attention grabbing ad for the 2012 Super Bowl.

So far VW's post has generated: 62,830 likes and been viewed by 9,316,007
Karl Lagerfeld's new collection sells out online as pop-up shops are revealed

Submitted by Marianne on Fri 27/01/2012
Karl Lagerfeld heightens anticipation for his new collection

Submitted by Marianne on Tue 24/01/2012

Initially, Karlmania began when Karl Lagerfeld’s hotly anticipated new collection disappeared on the 15th of December. Stylish fans united from across the world and created a new cult: Karl’s Cult and campaigned for the release of the new collection. Many took to the streets dressed as Lagerfeld!
Rise and Shine with Tropicana’s Man-Made Sun in Trafalgar Square

Submitted by Marianne on Tue 24/01/2012

At 6.51am yesterday morning a man-made sun shone in Trafalgar Square. Tropicana's ‘Brighter Mornings’ campaign brightened up the public passing by Trafalgar Square.

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Blackberry's Troubles

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