Wrigleys in Kommando Wonderland
Kommando have just completed a successful 2 week sampling campaign for Wrigleys 5 which formed part of the "Alice in Wonderland" movie launch.
Taking place in over 35 cinema foyers, Kommando Brand Ambassadors dressed head to toe in branded Wrigleys uniform sampled to those who were exiting the cinema the newly launched Wrigleys 5 chewing gum.
This complimented on-screen advertising where consumers were treated to a 3D Wrigley's advert where the kommando campaign helped drive further awareness and future re-trial. A huge success, Kommando Brand Ambassadors distributed over 450,000 samples to Wrigley's 5 target market.