Who isn’t cashing in on the Queen’s Jubilee?
Just nipped into the local supermarket where EVERYTHING is suddenly covered in celebrations for the Queen’s Jubilee... The brands on supermarket shelves that aren’t taking advantage stick out like a sore thumb!
Alongside any celebration there always seem to be opportunities.
For brands and businesses...Maybe the aim of creating opportunities from celebrations is to boost sales through commemorative merchandise and events or maybe being on trend with popular topics will create an emotional connection with fans. The other reason may just be that the business in general is an advocate of the cause and in this case it's long devoted royalists who want to show their appreciation!
The Queen’s Diamond Jubilee celebrations take place over the weekend of 2nd, 3rd, 4th and 5th of June. Get ready to see a flurry of bunting, flags and cake!