EXPERIENTIAL: LIPTON SPARKLING FLAVOUR LOUNGE – UNITED STATES
The 2pm working slump commonly hits office workers as they reach stage where tiredness overcomes and a cat nap is on the cards! Lipton have ceased this opportunity to launch the Office Takeover campaign to pull office workers out of this slump. The campaign includes a beverage station, manicure station, masseuse and ball bit for all the big kids in the office and a DJ hosting their very own “silent disco”. This aims to breakup daily routines and break times to encourage workers to uplift spirits and rejuvenate themselves for the afternoon to come.
The March campaign hit all the “young, vibrant cities” starting in New York and proceeding to Miami, Austin and Los Angeles. As the weather is, supposedly, getting warmer and everybody’s focus is on that summer vacation it is the perfect time for Lipton to launch a campaign supporting the New Sparkling Ice Teas.