AMBIENT: REEBOK POP UP GYM – COLOMBIA
Colombia since 2015 has registered with a positive growth rate for health and fitness levels and the government are attempting to increase awareness for self-care and the impact this could have on the citizen’s quality of life. Reebok have transformed 6 bus shelters into Pop-Up Gyms to encourage passers-by to get moving and keep self-care and fitness levels high. Personal trainers are waiting at these stops to put you through you paces with pull ups, pull ups, squats and various fun activities.
Reebok have done their part to keep Colombia fit although from the video Colombia looks eager to push themselves to their limits with waiting on those buses.
OUT OF HOmE: TOYOTA RAV4 ROCK WALL – NEW YORK
Toyota have joined the long list of major brands to take over Times Square billboards by erecting a rock climbing wall. The 96 foot vertical wall acted as an advertisement for the Toyota all new RAV4 Hybrid “How Far Will You Take It” campaign. The fully scalable wall had 100 hand holds for the climbers including Rally driver Ryan Millen, a technical consultant, expert climber and two professional veteran ice climbers and mountain guides. The idea behind this is that the people interesting in this model are the people who seek out new and adventurous activities to get the adrenaline pumping.
It was hoped that this billboard would encourage other brands jump on the band wagon with more creative advertisements on the great white way as in recent years the LED screens have been restricted to static images.
Although climbing buildings isn’t new to New York, doing so legally is a step in the right direction.