This Week we're talking about #10
How to make your brand unique!
Throughout the years marketing has changed dramatically, this could be down to number of channels that we can now easily use to market. At Kommando we have realised that the greatest catalyst for content creation and social amplification isn't creating the content yourself, but producing something that the public want to interact with and talk about.
We are designing events and advertising “experiences” with the customers at the forefront of their mind.
Below are some great techniques and technologies to use on your next experiential event.
Are you wanting to stand head and shoulders above the rest? Are you looking for a unique and immersive way to advertise your product…have you tried the iWalker? The iwalker from Nomadix provides a roaming experiential digital signage solution which improves OOH media experience. Static formats provide visual only stimulation and at times this can be lost, where the iWalker enhances the ‘pull’ sensory experience through powerful audio visual impact and crucial face to face value between the wearer of iWalker and the audience.
The iwalker provides:
- Audience measurement (gender and 4 age group profiling reports)
- Location based advertising with GPS
- Second Screen Bridging Software (connecting mobile to iWalker screens to drive instant rewards and promote social media sharing)
- Interruptive security and emergency messaging to screen (NX1 security variant)
If you are wanting to get your brand to stick up from the crowd, you can get in contact here.
Another experiential technology to look at by NomadiX, is their iprojector. They have been used to dress buildings with light, animate rooms, project movies at exhibitions, club nights and large events in such a way that we've had crowds gaping and gasping all over the world, whilst handing over their contact details, for brands like Levi, Budweiser and the Scottish Government.
They are masters in projection advertising. They look to deliver your message with maximum impact, whether it is static images or full motion video. Check out their video below: