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The North Face Stunt

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North Face wanted to go viral so they created a stunt, filmed it and let the World Wide Web do the rest.

Their video has now reached an audience of 3 million viewers.

“Never Stop Exploring”

The brand commented that “the stunt had to test the degree to which those who shop for The North Face products truly adhere to the brand’s image of thrill-seeking and adventure.”

Unsuspecting shoppers at a retail outlet in South Korea had the experience of a lifetime.

Whilst browsing through a selection of outdoor wear, shoppers suddenly felt the floor literally disappear from beneath them.

Watch what happens next when customers are given 30 seconds to decide their fate!

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