The Apple Experience
A new report from the Wall Street Journal reveals details of just how seriously Apple takes its consumer experience.From the way the employees speak to people to the more minor details such as the security cables holding the products to the tables, every last factor has been engineered to give the best possible consumer experience.
Some of the details are:
To put a positive spin on bad news, employees at the Genius Bar are asked to say “as it turns out” rather than “unfortunately”.New employees are forbidden to talk to customers and instead shadow more experience colleagues until they are ready – often taking a few weeks or more.To keep things busy its common for Genius appointments to be triple booked.
With Apple’s sales per square foot now at $4,406 (higher than luxury jeweller Tiffany's and Co) they must be getting something right.
Read more here, courtesy of The Huffington Post >>