Should drinks brands be worried about the Big Soda Ban?
A ban is in the pipeline which is set to combat obesity, diabetes, and other health problems which are rife in the U.S.!
If the ban is passed then any soda drink that is over 16 ounces (1 pint) will be outlawed across New York City by March 2013. New York City is trying to reduce its high levels of obesity which kill thousands of New Yorkers every year and costs $4billion in health care costs.
For many years, health officials around the world have spoke out about the seriously high levels of sugar in many soft drinks which many young children regularly drink. This ban may help to change the attitudes and lifestyles of many members of the public...
Mayor Bloomberg, who is the main driving force behind the campaign, said 'The idea is you tend to eat all of the food in the container. If it's bigger, you eat more,' he said. 'If somebody put a smaller glass or plate or bowl in front of you, you would eat less.'
Some critics of the ban feel that the city will not address the obesity issue through this ban because soda is not driving the obesity rates.
Affecting drinks brands, big or small, if the ban goes ahead it may have a major impact on sales and brand perception, especially if the ban is implemented worldwide. A law that has been backed by the government may encourage many parents to take more notice of the affects sugary drinks have on their families’ health.
The ban will not apply to diet sodas, fruit juices, dairy- based or alcoholic drinks. Anyone found to be breaking the law could face $200 fines. It will also exclude beverages sold in supermarkets/ convenience stores. Bloomberg commented 'You can still buy large bottles in stores, but in a restaurant, 16 ounces is the maximum that they would be able to serve in one cup,' he explained. 'If you want to order two cups of the same time, that's fine. It's your choice.'