Samsung launches ‘world’s first’ interactive 3D iPad ad
Samsung launched what it claimed is the world’s first ever interactive 3D ad for the iPad on Thurs 30th June. The ad, which promotes the technological capabilities of Samsung’s Galaxy SII smartphone to UK consumers, is being distributed via mobile ad network InMobi.
The ad will be displayed on iPad's TV Guide app, where it appears at the bottom of the screen. The interactive aspect develops where iPad owners are able to use their touch screens to manipulate an image of the SII. For instance, when a user tilts their tablet computer, the image of the Samsung SII smartphone moves in response.
The ad employs 3D technology and creates a variety of effects to form a 3D image, including parallax and motion effects and more traditional uses of light and shade.
Milton Elias, Starcom's head of mobile (who developed the exciting campaign), said: "As mobile technology continues to facilitate richer advertising experiences, we feel it's important to explore this exciting new avenue as a solution for our clients.
"Cooliris's 3D media ads take mobile and tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising."