Using EmotiBox, we are able to track and react to audience reactions in real-time, in much the same way that NASA track the emotions of their astronauts en route to Mars.
Deciding on the location of your Experiential Campaign
Does location matter in Experiential Marketing campaigns? To answer this question we need look at what experiential marketing is and how it differentiates from simple brand theatre, field marketing or a promotional sampling campaign.
More attractive than...
The German Government
The campaign ‘More attractive than you think’ made good use of builder’s bums. The campaign had an important message behind it, aimed at younger generations looking for employment in Germany.