Some unlikely industries such as telecommunications have been trying their hand at virtual reality. T-Mobile are placing fans in the centre of the Home Run Derby to experience their favourite players like never before. As a sport which is best experienced live, the brand are creating an on-demand virtual reality viewing of the Derby to go live after the event. The VR is rumoured to include training footage and Kansas City Royals’ ring ceremony for winning the 2015 World Series.
Absolut Vodka, on the other hand, aimed to get out of the normal commerical cycle by are showing consumers a reimagined future of nightlife with a virtual game. They are using VR experiences to connect with a specific consumer group, the early adopters of technology who are ready to experiment with music and the virtual reality video game itself, by giving consumers the experience of a lifetime.