Nike; Back for the Future
We love this activity from Nike; a limited edition Back to the Future replica trainer.
1,500 pairs of the shoes will go up for auction (150 per night for the next 10 nights), with the first batch launched today. The shoes are being sold on Nikemag.ebay.com, with proceeds going directly to the Michael J. Fox Foundation for Parkinson's Research, the foundation set up by the actor who played Marty McFly in the original Future trilogy.
Although the price for each pair of Nike Mags was originally set at 99 cents, buyers quickly pushed up the bids to above $2,000 per pair in just over 20 minutes. It has been reported that some models have topped $4,000 already.
The items description reads, "You are looking at the rarest of Nike Footwear. For 22 years they have existed only in the year 2015 on Marty McFly's feet. Today they are finally a reality”
"Based on an original movie prop used in Back to the Future Part II, the 2011 Nike MAG shoes have been entirely rebuilt and perfected."
Featuring an electroluminescent outsole plus "space-age materials" and a rechargeable internal battery good for 3,000 hours, the shoe looks incredibly similar to the original and even includes the glowing LED "Nike" logo and lights in the heel of the shoe.
And no, they don't feature the self-tying laces featured in the original movie, even though Nike patented the self-lacing design. A newly-released promotional video, with Christopher Lloyd reprising his role as Dr. Emmitt Brown, sees Lloyd entering the "Lone Pine Mall"'s shoe store in search of some new shoes.
"Does this power-lace?" Lloyd asks. "Not 'til 2015," a Nike employee responds.