Lynx Augmented Reality
We love this campaign from Lynx which uses Augmented Reality to bring their Excite ads to life…
Passengers travelling through Victoria Station were treated to the gorgeous Lnyx angels falling to earth in front of their very own eyes.
Here’s how it worked:
Passengers pass over an augmented reality marker and are featured on a giant billboard display in the middle of the station, at which point “angel” falls to earth and interacts with the lucky participant.
Linking up with a wider campaign on the Lynx Facebook page, this was great for brand interaction and awareness!