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LOCOG attempts to control social media surrounding the Olympics

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London 2012 organiser LOCOG is aiming to prevent non-sponsors from using virtual space surrounding the Olympics by making official location based check-ins available only to sponsors.

LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games. A deal with Foursquare could not be confirmed as yet but they are in talks to offer official check-in platforms open only to sponsors.

A spokesman for LOCOG said ‘We will be working with a range of location-based services at Games-time on a non-exclusive basis. We will announce more details in due course.’

The initiative follows warnings from digital experts that there will be a barrage of social media marketing ahead of London 2012.

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