Krispy Kreme comes to an office near you
Krispy Kreme is to launch an experiential marketing campaign this summer, with a roadshow which will target offices across the nation.
Keep your eyes peeled for the Krispy Kreme van and brand ambassadors who will be handing out more than 6,500 dozens of doughnuts as part of the campaign which is expected to reach more than 75,000 office workers in high profile business locations near existing stores including London, Portsmouth, Cardiff, Birmingham, Manchester and Leeds.
The 'Office Hero' campaign aims to drive brand awareness and engage with the target market as well as encouraging online activity through exclusive on-pack promotions and competitions to win the ultimate prize – free Krispy Kreme doughnuts for your office for a year.
Katie De Souza, head of marketing at Krispy Kreme, says: “Every workplace has an Office Hero – that person who can be relied on to bring in treats to brighten up a Monday or celebrate a birthday! We’re working to engage with this office audience and show them that a Krispy Kreme Dozen is a great choice. We’re all really excited about this campaign, and hope it’s something that our customers will enjoy as well!”
As Homer Simpson once said "Donuts. Is there anything they can't do?"... when it comes to Krispy Kreme's we have to agree!