Kommando Twist, Lick & Dunk with Oreos
Kommando complete one of the UK's biggest sampling campaigns of the year! The "Twist, Lick and Dunk" campaign was carried out in 50 Vue Cinemas Nationwide over a 4 month summer campaign for OREO.
The campaign centered around this summer's family film blockbusters such as Harry Potter and the Half Blood Prince, Ice Age 3 and Monsters V Aliens.Over 100 members of Kommando sampling team set up OREO fun zones in cinema foyers, promoting OREO sponsored family film advanced screenings which showcased summer blockbusters in advance of the release date, prompting families to register online for more information and to book cinema tickets.
A fun filled promotion, families were encouraged to interact with OREO via sampling of the popular cookie brand, distribution of branded frames and money off coupons for future purchase. An interactive promotion also invited children and family members to take part in a branded online photo opportunity which entered families into a competition to win a holiday to Florida.
OREO cookies are the number 1 selling biscuit in the world having just launched in the UK. Over 75,000 Vue Cinema goers were treated to a free sample and money off voucher for the popular cookie brand.