Print
Save as PDF
Email Friend

Kommando Eyes Up Estée Lauder

Home | Blog | Kommando Eyes Up Estée Lauder

Kommando recently completed an experiential marketing campaign for Estée Lauder to assist in the launch of their new Advanced Night Repair Eye and increase traffic to their website and facebook page.

Kommando partners, PixAngels, descended upon Selfridges and John Lewis in London and worked together with Estée Lauder professional make-up artists, offering make-overs and providing information on their products.

PixAngels took before, during and after makeover images, the final image being handed over in an exclusive Estée Lauder frame. Consumers were encouraged to upload their after shot to the Estée Lauder Facebook site search for “The Most Beautiful Eyes”, as well as save, e-card and seed their photograph online to social networking sites, BEBO, Facebook and Twitter. This provided a platform for viral chatter and brand advocacy as well as the opportunity for Estée Lauder to carry out post event dialogue opportunities through data-capture.

TK Maxx

Giant Shopping lands in Glasgow

TK Maxx
Kommando have created an experiential campaign for TK Maxx to launch their latest flagship superstore.

Drama And Surprise

TV Channel Launch causes drama and surprise

Drama And Surprise
To launch their new TV channel, TNT placed a large red push button on a quiet square in a Belgium town. Next to the button was an invitation: "Push to add drama."

A Beginner’s Guide

The value of experiential marketing

A Beginner’s Guide
Human experience drives progression. Experience is the basis of human existence and, as such, is an incredibly powerful marketing tool.