Kommando Eyes Up Estée Lauder
Kommando recently completed an experiential marketing campaign for Estée Lauder to assist in the launch of their new Advanced Night Repair Eye and increase traffic to their website and facebook page.
Kommando partners, PixAngels, descended upon Selfridges and John Lewis in London and worked together with Estée Lauder professional make-up artists, offering make-overs and providing information on their products.
PixAngels took before, during and after makeover images, the final image being handed over in an exclusive Estée Lauder frame. Consumers were encouraged to upload their after shot to the Estée Lauder Facebook site search for “The Most Beautiful Eyes”, as well as save, e-card and seed their photograph online to social networking sites, BEBO, Facebook and Twitter. This provided a platform for viral chatter and brand advocacy as well as the opportunity for Estée Lauder to carry out post event dialogue opportunities through data-capture.