Kommando engages Oxford Street shoppers with red hot technology
The Liquid Way appointed Kommando and red hot Pixmonitor technology to launch Heattech for Japanese fashion brand Uniqlo.
The Kommando heat detectors, dressed in aluminium body suits with nomadiX media head accessories targeted cold November shoppers, raising awareness of Heattech, Uniqulo’s range of thermal clothing. Driving purchase in store at the Japanese retailers flag ship store on Oxford Street, London.
Using thermal imaging video cameras, shoppers were able to view their live thermal image on the interactive overhead LCD screens. Designed to demonstrate to shoppers their hot and cold spots, sending shoppers in store to warm up and to wise up to Heattech clothing.