Kommando the UK's leading consumer engagement and experiential agency have been appointed by The Scottish Exhibition and Conference Centre to manage all experiential and promotional marketing space and logistics, both in the main building and the Clyde Auditorium.
The SECC has decided to expand their portfolio by offering up space, combined with Kommando's knowledge as a brand experience and staffing agency to brands looking to take advantage of the 1.3 million consumers flooding through the doors of the SECC every year.
The successful collaboration between the SECC and Kommando, offers brands, for the first time, the opportunity to plan campaigns early based on tight demographics. The opportunity to target with bespoke experiential solutions and technology that encourage engagement and promote positive brand affinity between brands and consumers at Live Events.
Launching with sell out Experiential zones for Girls Aloud UK Tour, Impulse, Debenhams Beauty Club, Toni and Guy, Hyundai, More Magazine, Cancer Research, Race for Life and Internationale were some of the brands who took advantage of the "Kommando Live" launch weekend to sample, product showcase, flyer and product demonstrate to over 10,000 eager Girls Aloud fans.
Mark Evans, MD of Kommando says "Targetting consumers and their peer groups in an environment which is associated with their favourite brand or entertainment is a great way to engage with people and tribes. Unlike shopping centres and other fixed static space, the SECC offers a "pull" marketing environment that allows for greater emotional levelling with a brand or product".
With a full calendar of sell out, music gigs, events and exhibitions, with award winning promotional staff and the expertise of a company renowned for successfully reaising the voices of brands it is understandable that Kommando are looking forward to an exciting year ahead, expanding their brand porfolio and working with the SECC.