The Liquid Way appointed Kommando and its red hot Pixmonitor technology to launch Heattech for Japanese fashion brand Uniqlo.

The Kommando heat detectors, dressed in aluminium body suits with nomadic media head accessories targeted cold November shoppers, raising awareness of Heattech, Uniqulo’s range of thermal clothing. Driving purchase in store at the Japanese retailers flag ship store on Oxford Street, London.
 

Using thermal imaging video cameras, shoppers were able to view their live thermal image on the interactive overhead LCD screens. Designed to demonstrate to shoppers their hot and cold spots, sending shoppers in store to warm up and to wise up to Heattech clothing.
 

Let us add the heat to your campaign, call Anthony Robertson, New Business Development  Manager on 0845 050 2810 or e-mail anthony@kommando.co.uk