Fantastic Piece Of Ambient Marketing
The Fearless Girl
In March, asset manager State Street — and advertising agency McCann New York — put a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue.
The sculpture, created by artist Kristen Visbal, was a way for State Street to call attention to the lack of gender diversity in boardrooms — and of course, to itself. But even State Street couldn’t have predicted how big a viral sensation it became. Installed on the eve of International Women’s Day, the bronze statue was soon trending on social media and was quickly hailed as a symbol of female empowerment.
It clearly worked, as 3 months later we are still all talking about it. Not to mention, Fearless Girl just swept up at the Cannes Lions, picking up the Grand Prix in the Glass, PR and Outdoor Lions categories at advertising’s biggest annual festival.
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