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Don Simón launches summer sampling campaign

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Spanish juice brand Don Simón has launched a UK wide summer sampling campaign in a bid to increase brand awareness.

Taking place at 30 Asda outlets across the country, the Spanish themed campaign is centred around a juice bar and inflatable dome and will offer samples of their range of fruit juices as well as other giveaways including branded Frisbees and inflatable beach balls. The tour aims to grow brand awareness and will communicate its ’24 hours from tree to squeezed’ positioning.

Richard Cawood, marketing manager for Don Simón commented: “We wanted to launch an initiative which would communicate the refreshing and authentic qualities of Don Simón, whilst creating an exciting shopping experience for our customers.

“Our roadshow will provide the perfect platform to engage with and gain feedback from shoppers of all ages. It’s a great opportunity to talk about our brand, promote current in-store offers and drive traffic to our Facebook page.”

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