Crowd "smurfing" is just around the corner and the smurfs are preparing to turn the O2 blue.
Global Smurfs Day (yes, Global Smurfs Day) falls on 25th June 2011 and aims to attract the largest ever gathering of people dressed as… you guessed it, Smurfs.
Created by Sony Pictures to publicise the new Smurfs Film, Global Smurf Day will bring together Smurf fans (or anyone who fancies dressing up and breaking a record) from across the globe in an attempt to break the record which currently stands at 2,510.
Great stunt or should Sony avoid following their failed PSP stunt?
(Original article from Guardian.co.uk, Photograph: Sipa Press/Rex Features)