Chicken Corsage for the Perfect Prom
Have you heard about “Chicken Corsage?” It’s the latest #HowDoYouKFC campaign running in the US by fast food giants KFC.
As you might have guessed the theme is centred on the high school prom season. The campaign sees a young man who exchanges his dance partner’s gift of a boutonniere with a KFC drumstick attached to a baby breath wrist corsage.
KFC is encouraging fans to visit the Chicken Corsage site, kfc.com/corsage, where they can make their special order through Nanz and Kraft Florists for $20. Gift givers are able to take their corsage and voucher along to KFC for their choice of Original Recipe, Extra Crispy or Kentucky Grilled Chicken, to surprise their date with a chicken corsage that will “make her eyes light up and her mouth water”.
The second stage of the campaign involved Twitter; followers were delivered a KFC corsage along with a #promposal.
From the KFC site:
“NOTE: Chicken not included (duh.). Each corsage kit includes a $5 KFC gift check, so you can customize your corsage with Original Recipe, Extra Crispy or Kentucky Grilled Chicken. Whichever best matches her dress. Local corsages will have fresh baby’s breath and out-of-town corsages will have silk baby’s breath.”