Biggest Ever Lipton Iced Tea Sampling
Britvic aims to reach at least 1million UK consumers this summer with its largest ever sampling campaign.
The campaign follows the rapid growth in the value – up 92.7% - of the “cold hot drinks” sector and will be rolled out across nine major UK cities.
Britvic research shows that that when people try Lipton Ice Tea, 80% go on to buy the drink. Jon Evans, head of seed brands at Britvic, says Lipton Ice Tea is set to be “the next Innocent Smoothie” of the drinks sector.
He adds: “We are reinvesting in Lipton Ice Tea every year and this summer’s sampling campaign should reach 3 million people with word of mouth.”
Sampling stations will encourage consumer engagement with the Lipton brand through the game of “knokkers” - a mixture between pool and bowls. The campaign will also be supported by a social media marketing campaign to amplify the message and ensure consumers continue to engage with the campaign even after the summer sampling has finished.