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Experiential Marketing

Creating a closer bond.

Experiential Marketing
The smartest Experiential marketers are designing events and advertising “experiences” to the people who have content generation at the forefront of their minds.

The Upgrade Challenge

Gaming your way to business class

The Upgrade Challenge
For the launch of their new business class cabins in Asia, Air France gave more than 400 unsuspecting passengers the chance to compete for a free upgrade just before boarding their flight.

A Beginner’s Guide

The value of experiential marketing

A Beginner’s Guide
Human experience drives progression. Experience is the basis of human existence and, as such, is an incredibly powerful marketing tool.